Since the record shows ten years ago, the CeBIT in Hanover, has lost its appeal considerably. With a new concept, the organizers want leave the crisis behind them. The driving force: the trend towards cloud computing, the "IT cloud" on the web.
CeBIT will be the theme of Cloud Computing again perceived as the most important IT fair in the world. From Tuesday to back more than 300 000 visitors come to the Exhibition Grounds in Hanover. On Monday there will be the first press events, including the software giant Microsoft and the IT industry association BITKOM, and officially opened by Chancellor Angela Merkel.
CeBIT has grown through years behind them. Especially in the economic crisis fell exhibitor and visitor numbers. This year again with more exhibitors come to Hanover. A week before the start there were over 4200 companies - a good 50 more than 2010. The number of exhibitors in 2009 was broken by a quarter to 4300th
A central role to play in this year's so-called cloud computing, is available in the software and data from the "IT cloud" on the web. As a consumer, you come into contact so that, for example, if you use a webmail mailbox. The principle has been around for years, companies such as Google or the business software specialist Salesforce.com consistently rely on it. Since some very unfavorable time also wants the big CeBIT exhibitors Microsoft with all their strength in the "cloud". The Germany boss of the Windows giant, Ralph Haupter wants to introduce at the show press conference on Monday, according to company sources 12 Cloud-theses.
The CeBIT this year is to be structured more clearly the division into four areas. The divisions are called for "Pro" (business customers), "Gov" (government), "lab" (research) and "Life" (Home users).
The show organizers are confident that from 1 to 5 March professionals not only from research and industry, but come back soon as more consumers show. 2010, the number of visitors was dramatically decreased from almost 400 000 to 334 000th The fair was compared to 2009, however, shortened by one day. Once again, she goes through five days until Saturday.
A few years ago, large exhibitors were still used for the CeBIT 'profile as a business exhibition "stronger and thin out the crowds. Now the show is back on the other hand attract more consumers. The President of the co-organizer BITKOM, August-Wilhelm Scheer argued, now wanted the CeBIT exhibitors also address themselves more directly to consumers. "It would be bad if you would hold on stubbornly to traditional one and not mitkriegte that the environment has changed."
The success of CeBIT must be measured not by the number of exhibitors and visitors, but to the contracts being made at the fair, said Scheer. The participation of the policy do the special attraction: "CeBIT is the Davos of the IT industry," affirmed the BITKOM President.
In recent years, CeBIT was added to competing high-tech trade shows, such as the Mobile World Congress in Barcelona in mobile communications and consumer electronics exhibition in Berlin at IFA consumer electronics. Large exhibitors like Nokia or Panasonic withdrew from Hanover. Fair boss Frank Pörschmann so pleased about some returnees such as the printing specialists Brother, Epson and Xerox. Even radio heavyweights like Telefonica and Motorola are now with the boat. "The big names are back," announced at CeBIT-chief. IBM CEO Sam Palmisano also travels on Monday to open in Hanover.
Partner country of CeBIT this year is Turkey. The Turkish Prime Minister Recep Tayyip Erdogan will inaugurate the exhibition on Monday with Merkel (CDU) official.
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