Wednesday, February 16, 2011

Revolution to use smartphone: the app reached the SMS

Users who have smartphones now spend as much time in the use of applications on one side and the other part of the SMS. And there's more: These users spend more time playing than talking or surf the web using your smartphone. Habits are changing.



Uses own a smartphone, which until recently was primarily a phone, have changed and most of the credit is certainly due to the iPhone and the App Store. Users now spend more time playing games or using applications that do not talk or send text messages.

Specifically, on average each month smartphone owners spend 667 minutes to download and use applications, compared with 671 minutes in the past to write and send SMS. Web browsing stops at 422 minutes per month and calls to 531 minutes.

Applications that require web connection most widely used are those of the social network that wins 32% of multimedia services such as Youtube, which is 57%.

Who has an iPhone downloads on average 15 applications per month and 95% of iPhone users using iTunes to purchasing applications. A figure that may seem obvious, unless you look at their competition: you think that only 26% of users use the Nokia Ovi Store, the equivalent of our App Store.

The iPhone dominates the classification of network traffic generated with a +200% compared to the terminals Android.

And you spend more time to play / use applications and make phone calls or send SMS?

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