Friday, February 11, 2011

iAd struggling to find new customers

Last week we told you that Campbell, a well-known signature of advertising, found that you get a better result using their spot on iAd rather than on television. Apple apparently was in need of this publicity, because it seems that, at least according to TechCrunch, the demand for advertising on the circuit are declining, and the staff at Apple is struggling to bring new customers on the platform after the initial launch.



This kind of news is not the first time it is highlighted, and it is not clear why this issue. They may be disgruntled advertisers, or it may be desired waiting to advertise their products only in a time of year, or even Apple might be having trouble filling all the slots for iAd that have been created with the monstrous sales iOS in the previous quarter.

TechCrunch goes on saying that most of the first advertisers to iAd was accompanied by Jobs himself or members of the executive of a certain level at Apple, and now that the "caught" is starting over, few want to advertise in the Apple .

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