Wednesday, February 16, 2011

We speak with Anup Murarka, director of marketing for Adobe Flash

To celebrate the Mobile World Congress in Barcelona Genbeta have attended together with our neighbors blogs Engadget, Gizmodo and Engadget Mobile Android to offer all the news first hand from the fair. For our part, and with this article I offer a conversation we had with Anup Murarka, director of product marketing in the Adobe Flash platform and head of its future strategy as such.



Anup started telling us the current status of the Flash platform and especially the future plans of the platform, they are very optimistic with the arrival of an army of tablets with Android to compete with Apple iPad accept Flash, Adobe will bet Deposit by systems that authors can distribute their content with adequate protection in the form of digital publications.

Adobe also will focus on improving the user experience throughout this year, has assured us Murarka. Undertake to respect the new standards by establishing three major areas in which evoucionar apace: HTML5 (Adobe wants to participate actively and development) and Flash and AIR platforms, combining the latter two with the HTML of the web. Also mentioned other projects such as jQuery or Webkit open, in which Adobe is also interested.

We have now discussed some interesting points Anup, such as Google's motion to withdraw his support for the H.264 video codec for free as WebM alternatives. For Adobe that does not mean having to change anything, they are not worried. His goal is simply to "provide a consistent user experience", while observing the pattern of use of these codecs.

And speaking of codecs, I must say from Adobe are very confident about the performance improvements on your platform:

We have gone from consuming 100% CPU on most internet videos to be able to play 1080p content without problems mobile performance with hardware acceleration. We have improved a lot and we are working to further improve collaboration with companies like Intel, NVIDIA and Qualcomm.




We could not miss the whole thing with Apple. Anup has told us that despite the movement of the Cupertino company to remove the default Flash pre-installed on their computers, the two multinationals continue working together to improve the performance and features of Flash for the platform. Adobe has not been an issue, because users have not hesitated to install Flash manually as well as browsers like Chrome have their own version of Flash included to facilitate the process.

In addition, Adobe is optimistic after Apple relaxed the rules of the Apple Store so that developers can create content for IOS using the Flash platform because of its export tool. In short, although there are some rough edges due to Apple's position on the two companies try to Flash move as united as possible towards a solution.

What about a Windows Phone 7? Microsoft's mobile platform hopes to have a good growth with the alliance that has just sealed with Nokia. Anup has assured us that Adobe is working with them to that Flash content can be displayed efficiently on all phones Windows Phone 7, although we have not been able to give specific dates for release of this platform (in fact, no specific dates or for final version of the mobile system). But he has promised us that are working hard on it imbued with both Microsoft and Nokia.

As for the future, Adobe has a great hope to all the host of tablets that will come out over this year to tackle Apple's iPad Flash support, and will work hard to provide the best user experience with the capabilities of platforms like Flash and AIR. And both Apple and the rest of platforms with a great potential in the mobile market, Adobe has big goals for this 2011 with a forecast in more than 200 million devices by year's end.

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